Last Updated on March 1, 2019 by Anant Vijay Soni
Bloggers, especially newbie bloggers always ask a question “What is the future of blogging?”
Is the future of bloggers are dark? Is the future of blogging is dead? These are a few questions every blogger asks, more than once, during their blogging career.
In 2006 -2007, when social media sites like Facebook and Twitter became immensely popular, people started telling – Future of blogging is bleak, it’s almost dead!
Casual or part-time bloggers left blogging and joined the 140 Characters Only-microblogging site Twitter. Instead of writing blog posts, they became busy building their friends list on Facebook.
They thought blogging is dead. Were they in illusion? Did they see the future of blogging correctly?
Let's talk about 2013 – 2014. When millions of blogs flooded in the blogosphere, due to advancements in blogging platforms, and with easy availability, people again talked about the death of blogs and blogging career.
For every GLOOM, there is a BOOM, followed by DOOM.
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Just wait and watch, after 5 years, again people will tell the future of blogging is dark, blogging is dead, and blah, blah, blah…
Let me define, what is blogging – This is an act of expressing or sharing of knowledge, independently, in world-wide-web via a blogging platform or software.
Now, the question is – Why web-surfers visit blogs? It’s simple. To gain knowledge, to collect information, and to interact with bloggers who are experts in their niche.
I will ask you one question – Do you think web-surfers or human beings will stop searching for online-knowledge and information, in the coming decades?
If your answer is NO, then you got the answer to the perennial question “What is the future of blogging?”
For your info, Blogging is going through an adolescent period.
5 Reasons – Why the Future of Blogging is Bright?
1. Ever increasing internet penetration
The rate at which the internet is penetrating the villages of developing countries is exponential.
Take for example – Indian Villages. Out of the total population of 133.92 crores (India, 2017), 90 crores stays in villages. And, internet penetration in Indian villages is 40% only.
Can you imagine the internet traffic, if another 60% of Indian villagers will access internet in near future? It will be much more than the combined internet population of the US and UK.
There are 100s of countries in the World, where rural internet penetration has been very fast, due to advancement in telecommunication.
Will these people not seek online information or blogs?
2. Easy availability of net-surfing devices
The explosion of mobile devices like laptop, tablet, and smart-phone are also the main reason for an increase in internet traffic.
Every other person is having a piece of gadget in his hand, due to the reduced price, a result of increasing competition in the electronics market.
Accessing internet on-the-go is quite common these days. Will these people not search for the treasure of online information on the blogosphere?
3. Better and more accurate search engines
Google has come a long way since its infancy. The quality of search results it gives for each query is phenomenal. So also the indexation of contents from blogs and websites.
A faith of people on search engines is increasing day by day, due to the better user experience.
No matter, whether it is an informational query or transactional query, Google has something or else for every web-searchers.
4. Increasing online Ad spending by companies
With the increase in online traffic and sales, online Ad spending is on a rise. Every corporate house is trying to put a firm foot in the online world. Consumers are also feeling safe while buying online products these days.
Professional bloggers are earning 1000s of dollars every month from online Ads. And, they will continue to earn more with increase Ad spending.
Money is a big motivator. So, it will continue motivating bloggers.
5. Advance features and innovations of blogging platforms
The blogging platforms of today like WordPress and Blogger are state-of-the-art.
Due to better UI (user interface) and ease of use, webmasters are embracing blogging platforms, instead of the age-old methods of hosting websites.
Online publication houses and content firms are opting for blogging platforms, instead of usual websites.
Don’t you think, the future of blogging is bright, from the above 5 reasons?
Look, a blog is a medium of online content publication. If the online traffic and spending increase in the future, why not bloggers, and the future of blogging?
Add your thoughts in the comments below.