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Everyone wants to make money online and want to grow their online or offline business. Here, Amazon provides a great opportunity to sell on Amazon and increase your sales with millions of daily visitors.

So, Maybe your first question is WHY SELL ON AMAZON INDIA?

and My Answer, I have 5 important reasons that will help you in making a good decision:

  1. Amazon is the #1 Online Shopping Store in India
  2. It’s Free – No Need of Initial Payment
  3. Reach crores of customers in one place.
  4. Receive timely payments directly in your bank account within 7 days.
  5. No need for building a website. Start Selling in Marketplace.

Ok, I think that’s enough reasons to start selling on Amazon, So, the next question is how you register yourself as a seller on Amazon? In this article, I will show you a complete step by step process of registering for an Amazon India seller account.

How to Start Selling on Amazon India

Basic documentation you will require to sell on Amazon

If you’re selling in tax exempted categories like books, you will need

  • Email ID
  • Mobile number
  • Pan Card
  • Bank account

If you are selling in taxable products then you would additionally require

  • Email ID
  • Mobile number
  • GST number
  • Pan Card
  • Bank account

Step 1: Register on Amazon Seller Central

Note: Please Use a Desktop/Laptop for Registration Process.

Make Money with - Sell on Amazon

Step 2: Create an account on amazon seller central

Fill in all your details listed below:

  • Your Name
  • Mobile Number (For mobile verification)
  • Email Id (Optional, but must add your email)
  • Strong Password (Remember for future login)

After filling in details, click “Continue

Create an account on amazon seller central - Sell on Amazon

Step 3: Enter Your Legal Name

On this page, it will ask you for your legal name. so,

  • if you have a registered firm or a company. then. you will have to insert that legal name here
  • and if you are selling in tax exempted products and you don’t have a firm then you have to insert your name

Then, you have to click on the checkbox wherein you agree to the terms and conditions of Amazon and then click on continue.

Enter Your Legal Name - Sell on Amazon

Step 4: Phone Verification

On this page, you’ll have to insert your mobile number and you will have to verify it.

  • Enter your mobile number, Click on “Send SMS
  • You will receive an OTP on your mobile, Enter your OTP and Click on “Verify
Verify the phone number through OTP - Sell on Amazon fba

Step 5: Seller Information

In this section, Insert the basic seller information here:

Seller information section - Sell on Amazon India FBA
  • Your Store Name – Store name is the name which will be displayed to Amazon buyers on the buyer portal. It can be the same as your legal name or it can be different.
  • Primary Category – Choose your primary category from the drop-down list. it can be home appliances, kitchen, mobile phones, electronic items, stationery. You can select your category
  • Your Business Address – Insert your complete business address with pin code, city, and state.
  • On the basis of the Pin code, which you have inserted. this pop-up might show up or might not. if Amazon easy ship service is available on that particular pin code, then this pop-up will show up that whether you want to opt-in for Amazon easy ship service or not. so, if you want to opt-in for the service you keep the checkbox as it is.
    your pincode is eligible for amazon easy ship
  • and click on next

What exactly is an easy ship service?

If we see on a broad level business model for sellers which is provided by Amazon then there are two fulfillment networks.

  • Fulfilled by Amazon (FBA)
  • Merchant fulfilled network
Amazon Fulfillment Services

let’s talk about fulfilment by Amazon, so what happens here is that, the seller if he opt-in for the option for fulfillment by Amazon then he’ll have to send his products to Amazon Fulfillment Center and then if there is any order placed, which is placed by the buyer. Then it will be the responsibility of the Amazon fulfilment centre to act that particular product and send it to the buyer by courier.

The responsibility of the seller to pack a particular order and dispatch it to the buyer is not required in this model. but
if you are registering yourself as a new seller on Amazon by default you get registered for merchants fulfilment network.

Over here once the buyer places an order it comes directly to your store. so you as a seller will have to pack that particular product and then dispatch it to the buyer.

Now for dispatching, there are two options you can choose:

  • Amazon easy ship service
  • or You can decide that you will ship the product via your courier service.

If you have opted for Amazon easy ship service and if that particular pin code from where the buyer has placed the order is fulfilled by Amazon easy ship Network. Then you just have to schedule the pickup for that particular product. Amazon supervisors will pick up your product and deliver it to the buyer.

and If Easy Ship service is not available or you have not opted for easier ship service, then, in that case, you will have to pack the product and then send it via your courier partners which can be Bluedart, FedEx, speed post and once you dispatch it to the buyer. You will have to confirm the shipment and insert the tracking ID which you would receive from your courier partner.

Step 6: Tax Details

In this section, You have to add your basic tax details. you’ll have to

  • Insert your GST number (if available). You have to accordingly select yes or no. If Not Available click on NO, and then click Continue.
    Tax Details - Sell on Amazon
  • and then if it is available you will have to insert your state provisional GST number. If it is not available you will have to answer whether you are selling it in GST exempted category or you don’t have it handy and you will update it later or you have never registered so accordingly you can select it here.
    Tax Details - GST Click Yes- Sell on Amazon

Step 7: Seller Interview

In this Seller Interview section, You need to answer some basic questions that which categories you want to sell your products in so you can select multiple categories here if you have a wide range of products from books, automobiles, kitchens, grocery. beauty so accordingly, you can select your categories.

Seller Interview - Sell on Amazon

Next, it will ask you:

  • whether you have automotive and industrial supply products or not? you can select it here.
  • and then, where do you get your products from? whether you are a manufacturer or you produre it from someone else.
  • Your average turnover?
  • How many products you want to sell and,
  • Do you sell on any other website?Basic Seller Interview Questions

so basic questions are asked here you can answer as per your choice and then click on next.

Step 8: Dashboard

In this Dashboard page, there will be a dashboard of registration which will have five steps. You need to add products to sell on Amazon, set shipping rates, add bank account details for payment, Tax details, Add default product tax code and signature.

A. Products to sell – Dashboard

Let’s look at the first step, “Start selling in these categories“. Create your Amazon listing based on the categories which we had selected in the seller form those categories will be listed here.

Dashboard - Sell on Amazon

So there are two types of categories:

  • Unweighted categories
  • Gated categories

Why do you have a gated category?

so let’s take an example if you want to sell medicine online, you need to have proper registrations. so that category would be gated until and unless you provide proof that you are a genuine seller of medicines. You will have to provide appropriate certifications or invoices

so for example if our category is books or kitchen we might not be required to produce any documentation, because some categories are the free listed category. so we can easily go ahead and list our products there.

But if it is from the gated category we will have to first apply to sell in that particular category will have to provide the necessary documentation and then only we’ll be able to list our product. if it is the unweighted category we can directly click on start listing and start listing our product on Amazon.

Product Listing on Amazon Seller - Sell on Amazon

So there are two types of products which we can list:

  • One which is already there on Amazon catalog – If we refer to the buyer’s website of particular product, I would like to sell on Amazon so I just need to copy a unique code and I can directly start listing that start selling that particular product.
  • If my product is not already listed on Amazon’s website and it is a unique product –  then I’ll have to create a new listing.

Read: Real Drop Shipping Companies for Indian #StartYourBusinessToday

B. Set Shipping Rates – Dashboard

We have to click on set rates and then it takes us to the summary page so the default shipping which is set by Amazon
is reflected here.

Shipping Settings - Sell on Amazon

and whatever changes we do that will be reflected on the landing screen. so we have to click on the change shipping model, then it will ask which type of shipping model we want to continue with:

  • Price banded – Shipping rates are determined by the total amount of the order.
  • Per shipment/weight based – Shipping rates are per item or per kilogram plus a fixed per shipment charge.
  • Weight-tiered – Shipping rates are per order, based on the rates per weight tier(s), plus a fixed per shipment charge.

Let’s say if I want to charge 40 rupees for products ranging from 0 to 500 rupees. then from 500 rupees, I want to charge 50 rupees and so on. so in that particular case, I will go for price banded method.

But let’s say the recommended and default shipping method which is set is as per shipment and weight based. so let’s continue with the default option.

Recommended and default shipping method - Sell on Amazon

It will ask whether you want to opt-in for Expedited domestic deliveries, standard domestic deliveries to rural regions delivery and Amazon easy ship.

  • If anyone is placing the order, Do you want to ship within 2 to 4 days time period? or you want more time. so accordingly you can select or uncheck this particular option.
  • If you do not want any Express delivery to be handled then you can uncheck this box and you can just go in for standard deliveries which are 4 to 7 days.
  • If you do not want to ship to rural regions then again you can uncheck this option here. so you will not get any orders from rural areas. For Amazon easy ship if you have opted earlier then this will be disabled and you will not be able to uncheck this option here.
  • If you do not want to ship via Amazon easy ship service then you’ll have to call the customer support team and then ask them to disable easy ship option for your account.
C. Bank Account Details – Dashboard

In this option, you’ll have to insert your bank holder account details:

Bank Account Details - Dashboard - Sell on Amazon
  • Account holders name
  • Account number
  • IFSC Code – which is generally reflected on your checkbook
  • Account Type

after adding all details, Click on save.

D. Tax Details – Dashboard

Insert the tax details for your selected region:

  • Enter your Pan Card Number
  • and Your GST Number
Tax Details - Dashboard - Sell on Amazon

you will have to insert it here and then you’ll have to save it.

E. Default Product Tax Code – Dashboard

Insert product tax code, So what exactly is the product tax code. As we know under the GST norms we have different slabs of Acts rates that are 0%, 5%, 3%, 12%, 18%. so Amazon has defined a product tax code for all these tax slabs.

Default Product Tax Code - Dashboard - Sell on Amazon

so let’s say, if I am dealing in products with 18% of tax rates, then my product tax code would be A_GEN_STANDARD. and I’ll set my product tax code to this particular nomenclature.

Now, For example, you don’t have only one type of type slab but you deal with products having different tax rates, you
have some products of 28%, some products of 5%, so if you set your account level product tax code of 18% for every product by default, it will charge 18% tax rate.

Amazon Product Tax Code - Dashboard - Sell on Amazon

but let’s say, if I have a product that is tax exempted products product, then I can go to my managed inventory section and for that particular product, I can select a different product tax code which will be A_GEN_EXEMPT, the first one.

So that if I sell that particular product, it will charge a product-level tax code. so the product level tax code always supersedes the account level tax code, so even if I have set my account level at 18%, the product level will supersede and it will charge only 0% if it is a tax exempted product.

Else if you do not charge, you do not set any product level tax codes, then it will always charge 18% straightforward for all the products. Because you have set your account level tax code at 18%.

F. Signature – Dashboard

In this section, you need to insert your digital image of the signature, so you just have to take a blank paper and put your signature on it, just take a picture and upload that image over here.

Signature - Dashboard - Sell on Amazon

Once this is done, click on continue to seller central. 

? Final Step: Seller Central Account Dashboard

The dashboard is basically a summary of your account on Amazon so it gives you a brief idea and insight of a seller account:

  • Orders Summary – pending or unfulfillable or delivery status
  • Your payments
  • Sales Summary
  • Your products and the pricing options
  • Advertisement options
  • Pending Queries
  • Performance Overview
  • Seller Rewards and More…
Seller Central Account Dashboard - Sell on Amazon

Now, you can go to settings option > select account info, and Update the following, if any information was missed in the earlier steps. we can again check it here and complete the formality.

  • Bank Account Information
  • Business Address
  • Invoice Address
  • Return Information
  • Shipping Setting
  • Place of Establishment
  • Tax Information
  • Easy Ship Setting (If Applicable)
  • FBA Tax Registration (If Applicable)

Next, you can go to settings option >  notification preference and here you can insert your email address again and mobile number. so if you want to receive text messages for every order, which you receive on Amazon. You can set the preference here and you will get the notification.

also, you can go to again settings > your info and policy section and here you can set details about your seller account:

  • A brief description of your store
  • Shipping Policy
  • Privacy policy

At this particular stage, you have successfully completed your registration with Amazon Seller Central.

Are you reading the process first and still not started the registration? then CLICK HERE to start registration to sell on Amazon and Follow from Step 1.

I hope with the help of this article, you have already registered on Amazon India Seller Account without any problem. If you still have any problem/doubt/issue, then feel free to ask through the comment section below.

Happy Selling, Thank you


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Anant Vijay Soni

A passionate blogger and serial youtuber, timely efforts, and dedication are the key protocols that keep me succeeding. I love to share information about WordPress, SEO, Social Media Marketing, Affiliate Marketing, Make Money Online, Email Marketing and much more.

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