A set of the keyword (at least 3 to 5 words) used by SEO practitioners to optimize a blog or website for search engine users who use long tail keywords to streamline their search queries. A recent study suggests that long tail keywords consist of 72% of search traffic and the head terms only 28%.
What is Long Tail Keywords
Long tail keywords are multi-word keywords that are highly specific and extremely narrow in focus.
The term ‘ long tail ’ was coined by Chris Anderson in 2004. SEO practitioners and webmasters all over the World are concentrating more on long tail keyword targeting to capture the huge traffic with a potential of higher conversion.
Suppose, you have your website for – New York Pizza Center. If you optimize your landing page for New York pizza only by using the keyword New York pizza in the URL, page title, H1 header and adding a Google Map for New York Pizza Center then you are definitely not competing for long tail search traffic. Thereby losing vital customers. From the long tail SEO point of view, you have to add more information about the variety, ingredients, any discounts, home delivery information, etc.
Top 5 Benefits of Long Tail Keywords Targeting
Long tail keywords targeting or optimization has greater benefits than its counterpart broad ones or head-terms.
Long tail keywords search constitutes 70% of the total search performed on major search engines like Google, Yahoo and Bing, and the so-called head-terms the rest 30%.
Even a trend of ultra-long tail keywords optimization has emerged in recent times due to the various advantages it offers.
Getting on the first page of Google for a long tail keyword is much easier than a broad keyword. That doesn’t mean you can’t rank higher in search engines for a single keyword related to your niche. It can be achieved, but with a lot of effort.
1. Higher conversion rate
Here the intention of the web-searcher is highly focused or specific.
By typing the targeted keywords in the search engine box – the query becomes either a transactional or informational-cum-transactional. With highly targeted traffic, the conversion rate is high.
On the other hand, broad terms (head-terms) attract raw traffic, which is mainly informational (queries) in nature.
2. Low competition
The competition is very less for long tail keywords search.
Although the overall search percentage is 70%, each long tail phrase attracts very less volume of traffic with less number of competing websites.
It’s wiser to rank at the first position on Google, with less traffic, targeting long tail keywords; instead of ranking at 11th position (2nd page) for a broad and popular term with less-targeted traffic.
EXAMPLE: Checkout the below Google search for the term “WordPress themes” and “Premium WordPress Photography Themes.”
A Google search for the term WordPress Themes shows – one billion fifty million+ competing websites. Despite a high competition, the traffic is usually raw, informational in nature and un-targeted.
A Google search for the long tail phrase Premium WordPress Photography Themes shows only 24 million+ competing websites. Which is comparatively less with well-targeted traffic.
3. Easy content creation with expertise
Content creation becomes very easy when you focus on a specific topic within a niche. Not only it becomes in-depth, but also it shows the expertise level of the author.
As search engines love quality content – it ranks higher in search results. Long tail keywords targeting for content marketing has tremendous potential in SEM (Search Engine Marketing).
4. Greater chances of getting back-links
As the topic becomes narrow and focused, more and more readers (targeted) like it. They (webmasters and bloggers) usually share the article with their readers by linking, if they find it valuable.
An in-depth article with well-targeted long tail keywords acts like a link-bait. And it is used as a link building strategies by quite a lot of SEO practitioners.
5. Social media benefits
Targeted traffic means more Facebook likes, Tweets and Stumbles.
The number of social media sharing sends a +Ve ranking signal to search engines, resulting in higher ranks in the coming days. Thereby sending more traffic and more sharing. It acts as a vicious cycle.
Tools available to find long tail keywords
- Google AdWords Keyword Tools
- Bing Keyword Research Tools
- Semrush – Advanced Keywords and Competitors Research Tool
- UberSuggest – Free Keyword Tool by Neil Patel
- Keyword Shitter
- Keywords Everywhere
You can use the search engines for related or long tail keywords suggestion. Simply by typing a keyword, the search box shows a set of related keywords in a drop-down. After obtaining a good set of keywords related to your niche, you should optimize your web page or blog by following various SEO techniques.
Newbie bloggers and webmasters should effectively use the long tail keywords in the initial phase for SEO ( Search Engine Optimization) of their blog posts and websites for better traffic and conversion.