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Pinterest Marketing for Business: Pinterest is a great place to find inspirations, collect ideas, and share your personal style. It’s also a fantastic platform to market your business. However, it can be hard to know where to start when you’re new to Pinterest marketing. 

That’s why we’ve put together this handy guide that will teach you how to dominate Pinterest with these 7 actionable tips. From understanding the ins and outs of Pinterest marketing and choosing the perfect profile picture for your account, to building relationships with influencers on the site and going viral on the network, you’ll learn everything you need to know about marketing on Pinterest in no time.

I am also using Pinterest marketing for business, like most of my Pinterest pins are ranking just because of continuous posting and I drive handsome traffic to my blog, affiliate offers and digital products.

The Importance of Pinterest Marketing for Business

Pinterest is an excellent social media platform for sharing your business’ products and services. It’s a popular network among consumers, with over 60% of women who follow brands on social media using Pinterest monthly. It’s also a huge part of the e-commerce industry. 

Additionally, it’s popular with influencers who can help increase visibility for brands by taking and sharing photos of their products or services. All of this contributes to the site being a great place to market your business.

Pinterest is a social media platform that allows users to share links, images, videos, quotes, and other content without having to create elaborate blog posts or articles about those ideas. Users are able to upload pictures to boards (a collection of pins related to one topic) and categorize them with hashtags. They can also like or comment on someone else’s pins. There is also a “Search” button at the top right corner of the website that allows you to search pins by keyword or topic.

Create a Winning Pinterest Profile

The first step to dominating Pinterest for your business is creating a winning profile. 

Your profile is the story that tells you about yourself, and it’s critical to have a well-written and informative one as it helps people decide if they want to follow you or not? The most successful profiles on Pinterest include an image of the person or company, some basic information like their name and location, a link to their website, and links to other social media platforms. Most importantly, make sure you have an enticing description of who you are and what you do.

Make sure your profile includes relevant keywords so people can easily find your profile page in Pinterest searches. You should also include tags that describe your content so it will be easy for others to find it.

You want clients to know what they’ll get when they follow your pins or shop at your store. Be clear with them upfront about what they can expect by reviewing your products or services with clear descriptions so they can make informed decisions about following or buying from you.

After all, this is the goal of any marketing campaign: helping customers make the decision that’s best for them!

Creating Content That Goes Viral

Create Viral Content for Pinterest Marketing
Photo by Nick Mark Mayer on Pexels

One of the best ways to market your business on Pinterest is to create content that goes viral. You can use Canva to create ultimate Pinterest pins and even any type of social media content.

Talk to influencers in your niche and ask them if they would be interested in sharing your content with their followers. If you’re able to get a piece of content shared by an influencer, it will go viral because their followers are already interested in that type of content. They just need to see it from someone they trust before they take the time to read it.

If you want your content to go viral, find influencers who have a lot of engagement on their pins, and then reach out and offer them a piece of content they can share with their fans. This will help you get more exposure for your business without having to spend any money on PPC advertising.

Get Creative With Your Pins

You can start by getting creative with your pins. You might be wondering, “What does that even mean?” Well, it means think about what you’re posting and who you want to reach with it. Is it a recipe or DIY project or a sale? It’s important to know what you’re posting because different types of pins will be more successful for different things. For example, if you have a recipe or DIY project that would make someone’s life easier in their home, then share that pin on Pinterest instead of the sale so they can save the date for when they need the product.

Once you’ve decided what type of pin you want to post, think about how to make it stand out visually while still staying true to its original purpose. A good way to do this is by adding text descriptions or keyword tags when uploading your pin. You can also use Pinterest boards as another tool in your marketing arsenal. Create boards that are specific to different aspects of your business like “Our Fabulous Back To School Sale” so people can follow them and get updates whenever there’s something new going on. 

Lastly, try using some of these tips to help get creative with your pins:

  • Use free stock images from sites like Unsplash and Pixabay
  • Shoot images from interesting angles
  • Try taking pictures in black and white mode
  • Capture an idea through words (for instance, write a sentence or two describing the idea)

Use Hashtags Wisely

One of the most important steps of any social media marketing strategy is to be consistent with the hashtags that you use. You want to make sure that your hashtags are relevant and include your brand name. so that people can find you when they search on those terms. But what if you’re not sure which hashtags to use?

Fortunately, there’s a tool called RiteTag that analyzes the posts in your feed and suggests hashtags. It will also tell you which words are trending on social media right now, which can help with brainstorming new content ideas. 

RiteTag makes it easy for you to see what others are using for their hashtags and how often those hashtags have been used. This will give an idea of what types of content do well on Pinterest, and which one might work better for your own site.

Create Idea Pin (New Update) 

Idea Pins is also a great way to use Pinterest marketing for business. It’s a collection of images and videos just like meaningful story slides. You create a series of images to share an idea. This is the latest feature on Pinterest for Business accounts.

You can use Idea Pins to record multiple videos and add images, lists and custom text to a single Pin. Like other Pins. Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, this Pin will be displayed on your Pinterest profile at the top of your Created tab along with all of your Idea Pins.

You can use Pinterest Idea Pins to Create:

  • A step-by-step guide, project or recipe.
  • Upload multiple short videos with text overlay or descriptive text
  • Customise the colours and fonts in your Pin
  • Improve your targeting with topic tagging
  • Curate a collection of products.
  • A brand new way to tell a story
  • More Idea Pins Inspirations or Examples

Managing Your Pinterest Account 

The first step to marketing your business on Pinterest is to create and manage your account. You should focus on a few key details when creating your account, including the following:

  • Choose a profile picture that aligns with your brand 
  • Add relevant keywords or phrases to your description 
  • Include specific links that will help potential customers find you 
  • Upload a compelling bio 
  • Link an email address where people can contact you if they want more information

Grow Your Following on Pinterest 

If you want your business to grow on Pinterest, you’ll need to start by first building your following. You can do this by inviting people via email or connecting with people, who are not yet following you on the network. Once they follow you, make sure that they’re engaged using methods like liking and commenting on their pins, boards, and your content. You want Pinterest users to know that you’re a valuable resource for them when they’re browsing the site. 

It’s also important to understand how Pinterest works. For example, it’s common practice for influencers— people with thousands of followers — to post pins that link back to their website or blog in hopes of driving traffic there. This can be a great opportunity for your business as well if these influencer posts intend to link back to your website. Contacting these influencers could lead to a mutually beneficial relationship for both parties!


It’s time to start implementing whatever you learn in this article. Here I have shared everything you need to know about Pinterest marketing for business. and believe me! Pinterest is also one of my best sources of free organic traffic and also a Passive Income source.


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Anant Vijay Soni

A passionate blogger and serial youtuber, timely efforts, and dedication are the key protocols that keep me succeeding. I love to share information about WordPress, SEO, Social Media Marketing, Affiliate Marketing, Make Money Online, Email Marketing and much more.


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